This summer world famous Japanese brand of car tires and equipment, industrial products, construction and electro-materials BRIDGESTONE chose Swimming Pools Kantrida for its autumn/winter campaign, to promote special tires and its wet performance.
Slovenian company Bas Production filmed the video in cooperation with marketing agency JWT Netherlands which films ads for Bridgestone. Video director is Laszlo Kadar, his work includes promotional videos for world famous brands such as BMW, Porsche, Toyota etc. Executive producer was Rok Ban, line producer Andrej Caruso and location manager was Žarko Ivanković.
The video had been being filmed during the night and morning at Olympic Pool 2 (outdoor pool), one of the pools of the Rijeka's pool complex; the team with more than fifty specialists had been working hard to capture every angle. Within the video, except Olympic Pool 2, it's possible to see Diving pool which is also a part of the Complex, as well as Kvarner bay,Opatija, mountain Učka and Rijeka's surrounding area.
For autumn/winter season two different videos were filmed; the first one was for the tires made especially for wet road, Turanza, and the other one for the tires made for ice and snow, Blizzak.
Both videos are focused on tires' performances; video for Turanza tires, made for wet road, drew a parallel between wet grip performance and swimming. Because of this screenplay, Swimming Pools Kantrida were perfect place to film mentioned commercial.
As well as at Swimming Pools Kantrida, video shooting took place in Slovenia and Austria, and brand campaign was launched as an integrated cross-channel campaign across six markets (UK, Germany, France, Italy, Spain & Poland).
You can watch videos for both types of tires on the following links:
Bridgestone - Wet Performance (Turanza): https://www.youtube.com/watch?v=p7x_3GHTlTc
Bridgestone - Winter Performance (Blizzak): https://www.youtube.com/watch?v=WRchGWTFLSg
In addition to this video, Swimming Pools Kantrida were chosen as a filming spot for international corporation dm (Drogerie Markt) for summer 2014; video was aired in thirteen countries.
Another video was the one for Belgian internet provider Telenet in 2010; that video was aired in seven countries.
Links for the mentioned videos:
dm summer http://vimeo.com/71318796
Telenet - snelste internet – zwemmer https://www.youtube.com/watch?v=lY66K2o54os
(Published: November, 2014)